Why are we facing an obesity epidemic?

15th May 2015: Sydney Australia

The rise of obesity within the Western world and the endless nutritional fads promoted within mainstream media are so intriguing. Surely, each factor is the byproduct of the other. For arguments sake, inclusion of movement or physical activity needs to be mentioned. Many facets of this topic arouse my curiosity, most notably, the possible confusion experienced by people resulting from the varying amount of contrasting information relating to what people should eat or how to move. In addition, it is imperative to reference the growth in market size of the broad area of health and wellbeing. A likeminded person would see the connection immediately, of course that is dependent on whether I have been able to accurately convey the intended message.

The point first stuck me whilst listening to a recent podcast, and has since been thought through. Typically, useful information is extracted from the podcast, however, on this occasion, the striking feature was the lack of knowledge the interviewees actually had. Their capacity at quoting health jargon is indisputable, and yes an overwhelming enthusiasm was evident. My quarrel related to how little content they were able to draw upon without referring to their website/blog. The seemingly lack of knowledge lead me to question the truths of the so called health industry, and importantly, I was able to recognise the similarities between the health industry and any other market. Just to note, I applaud people for seeing an opportunity to make a living from their chosen pathway, however, I believe the continual new fads in regards to nutrition and exercise are the cause of confusion for the general public. Ultimately, resulting in personal financial gain for a few people whilst also contributing to the rising rate of obesity and other health concerns for the easily influenced, and at times extremely vulnerable general public.

Obviously, I am unable to influence the market and shift patterns, however, hopefully people can learn to see the importance of seeking reputable sources of knowledge prior to deciding on what strategy they will adopt in their lives to promote their health and well-being.

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